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Mobile Marketing Features That Makes it Effective, Valuable and Result Oriented.
Posted on on January 19, 2013Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent... -
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Mobile Marketing Ideas
Posted on on January 19, 2013We carry mobile phones with us at all times. We do business, stay in touch with friends and even use mobiles for entertainment. The basic nature of mobile turns it... -
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What is Mobile Marketing?
Posted on on January 19, 2013Mobile marketing refers to marketing and advertising that is done on basic mobile phones, smart phones, or any other wireless devices that can send and receive SMS, MMS, IVR, or... -
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The Benefits of Email Marketing
Posted on on January 15, 2013US Interactive Marketing Forecast, estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion in 2016, though the scenario... -
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Email Maturity Model
Posted on on January 15, 2013When I started the discussion around the email maturity model with my wife, Madhumita, her instant reply was, it is usually applied in the context of the stages of business growth. She... -
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Amitabh Bachchan: The Biggest Celebrity Endorser of All Times
Posted on on January 14, 2013The celebrities are super achievers like Amitabh Bachchan, Sachin Tendulkar, Shah Rukh Khan. The celebrity has a life cycle. Among all Indian celebrities, Amitabh Bachchan is an exception. He is...
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Emergence of Multiplex Cinema in India
Posted on on January 14, 2013In 1979, world’s first multiplex ‘Eaton Center’ in Toronto, Canada was opened for the general public. The Eaton Center has 18-screen movie theater complex. Eaton’s movie centers, which were a... -
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Origin of Relationship Marketing
Posted on on January 14, 2013The year 2050 – intelligent cameras on the facade of retail outlet read the eye-prints of passersby identify them and greet them by name, giving individualized offerings and inviting them... -
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Relationship Marketing – Not a New Concept
Posted on on January 14, 2013Industrialization changed the marketing structure but in a small form marketing based on relationship survived and re-emerged in late eighties and early nineties of last century. To be very precise... -
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A New Brand World
Posted on on January 12, 2013A New Brand World Bedbury, who headed advertising and marketing divisions of Nike and Starbucks during their phenomenal growth, argues that now is the time to build a brand that... -
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Search Engine Optimization
Posted on on January 12, 2013Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the natural, organic or algorithmic search results. There... -
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Mobile Advertising:Indian Association for Promotion of Adoption and Child Welfare
Posted on on January 12, 2013Indian Association for Promotion of Adoption and Child Welfare (IAPA) Successful messaging doesn’t always need a big media budget. What it really needs is a media channel that compliments a... -
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The Seven Golden Rules of Cult Branding
Posted on on January 12, 2013Harley Davidson, Volkswagen Beetle, Star Trek, Apple Computers evokes passion in their customers and command loyalty. They are called a cult brand. The cult brand stood the test of time,... -
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Mobile Advertising: Fair & Lovely Scholarship programme 2007
Posted on on January 12, 2013Reliance Communications mobile ad campaign – Fair & Lovely Scholarship programme 2007 has been adjudged winner by the Mobile Marketing Association (MMA) Annual Global Awards jury at a glittering ceremony... -
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Behaviorally-Oriented Brand Valuation Models
Posted on on January 12, 2013Some 10 years ago, among both marketing practitioners and theoreticians, criticism grew louder that financial models were failing to do complete justice to the essential qualities of strong brands, since... -
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Composite Models of Brand Valuation
Posted on on January 12, 2013A group of brand value measurement indicators has established itself parallel to the focus on psychographics values. Consultancy firms and academicians have proposed many composite models of brand valuation. The... -
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Business Finance-Oriented Brand Valuation Models
Posted on on January 12, 2013There are many finance-oriented-brand valuation approaches such as capital market oriented valuation approach, market-oriented valuation cost-oriented valuation, brand valuation based on the concept of enterprise value, earning capacity-oriented brand valuation,... -
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Marketing in the New World
Posted on on January 12, 2013Marketing is the invention of the 20th century, and for last 80 years, its goal has been to infiltrate consumers’ mind and change their thinking. Since the beginning marketing’s goal... -
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Idea of Positioning and Differentiation
Posted on on January 12, 2013The two different books positioning and differentiation says the same thing. The book by Jack Trout on differentiation – Differentiate or Die is repackaging of his book coauthored with Al...
